On Foxx & Luna (and why there are suddenly crystals here)

Foxx & Luna existed from 2018 to 2022.

At the time, I didn’t know what I was doing. Not in business, not in retail, not in branding. I was just trying to keep something afloat while everything else felt like it was collapsing.

We had a baby with medical needs.
Appointments.
Bills.
That high-level panic that never shuts off.

Foxx & Luna started the way a lot of things do when you’re in survival mode:
maybe this will help.
maybe this will get us through the next month.

It wasn’t a strategy.

I sourced crystals because it’s what I knew from a former job managing a wellness center. I opened an online shop because it was something I could do from home. I learned as I went… pricing wrong, ordering too much of the wrong thing, making decisions based on hope and dreams and “intuition”.

At one point, I bought a truly unhinged number of fairy statues.

They were expensive.
They took up space.
They absolutely needed to sell.

They didn’t sell.

I remember staring at boxes of them, doing the math in my head, wondering how I’d explain that choice to anyone. Wondering if this was the thing that finally tipped us over.

Then, the community showed up. You showed up.

People bought things they didn’t need.
They shared posts.
They checked in.
They told their friends.
They kept us going.

Foxx & Luna was messy and human and held together by late nights, hope, and a lot of learning (and failing) in public.

What I remember most is the messages.
The names.
The feeling of being carried through a season I couldn’t have handled alone.

By 2022, I knew it was time to let it go.

Because I was tired. Because survival-mode businesses take something from you. Because I wanted to create again without the pressure. Also because I fell into marketing freelancing (and really loved with those consistent, recurring retainers.)

And all these years later, people keep asking for us to bring back crystals (and my husband’s unhinged tarot readings).

The crystals you see here now aren’t a return to Foxx & Luna, and they’re not a new direction for Acadia Thorne. They’re small, limited, and intention, added with my new whimsical plant charms as a nod to where many of you first found me.

They’re here because the community remembers.
Because I remember.

These crystals are just a reappearance of something that once held us during a hard season.

If it belongs in your space, it’s here.
If not, that’s okay too.

Some things are meant to be carried forever.
Some things are meant to be held for a moment.

This lives in that in-between.